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Kirchner Marketing Blogs

Good Marketing Strategies Changes Everything

Blog articles about brand storytelling, digital marketing and strategy to help your business grow.

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Brand Archetypes: Discover Which of the 12 is Yours and Why it Matters

By Darla Kirchner | August 22, 2022

Have you ever heard of a brand archetype or wondered why it matters for your business?  Gary Vaynerchuk says, “The brands that connect with clients in a real way will win.” He’s right. Now more than ever, you need to differentiate yourself from your competition, so your target audience sees and feels you are for…

The Whole Woman Project Butler Health Department in Butler County, Ohio

The Whole Woman Project Case Study

By Darla Kirchner | July 13, 2022

Meet Butler County Ohio Health District   The Butler County General Health District in Ohio has a mission to prevent disease and injury, promote health and wellness, protect the environment, and achieve health equity. Their Preconception Health Advisory Team received a grant to offer resources and support for women in Butler County, Ohio. Partnering with community…

12 Thoughtful Gifts: What We Give Each Other That Teach Us Priceless Life Lessons

By Darla Kirchner | December 31, 2021

12 Thoughtful Gifts: What We Give Each Other That Teach Us Priceless Life Lessons 12 gifts and reflections for business and life if I could go back and tell myself then what I know now Twelve years ago this month, I closed the doors to my storefront and studio. As I reflect on this time,…

Secret Guide To Understand Why Your Marketing Should Matter

By Darla Kirchner | December 6, 2021

Secret Guide To Understand Why Your Marketing Should Matter You Are The Head Marketer of Your Business “We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Tom Peters wrote this in his self-published book in 2005…

Hidden Powerful Marketing Strategies to Grow Your Business

By Darla Kirchner | August 9, 2020

We all want to save reach our audience and grow our business. Having a strong strategy and process will help you save time, reach more of the right people so your business grows. Read more to start learning.

6 Secrets Of A Powerful Marketing And Sale Funnel

By Darla Kirchner | June 22, 2020

6 Secrets Of A Powerful Marketing And Sale Funnel “You have to tell a story before you can sell a story.” – Beth Comstock It may sound hard to believe though there are secrets to building powerful marketing and sales funnels. Business is challenging in any economy. Add in a global pandemic, and you have only…

3 Reasons Why It’s So Important To Share Your Story

By Darla Kirchner | July 29, 2019

Many people find it a struggle to pull the curtain to share who they are. To make it easier, I’m sharing 3 Reasons why you should share more stories and a few tips to get you started.

How to Attract the Right Customers

By Darla Kirchner | July 22, 2019

Many small business owners want to know how to attract the right customers. Buyers are savvy and want more from brands. The fact is, as a small business owner you have to keep up or get left behind.

How to Stay Motivated In Your Life And Business

By Darla Kirchner | May 15, 2017

How are you staying motivated in your life and business? Life is like a rollercoaster, with lots of ups and downs. The truth is, it’s not always easy to stay motivated when you run your own business. Both life and running a business can be challenging and messy. One of my oldest friends has told…

Is Your Brand Pulling Your Fans Toward Your Business?

By Darla Kirchner | August 27, 2016

Is Your Brand Pulling Your Fans Toward Your Business? Creating a clear strategy to connect to your brand to your audience is a powerful tool to use in your business.