Marketing

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Kirchner Marketing

Your Marketing Isn't Broken.

Your Message Is.

Get brand messaging so clear that the right people understand your value in seconds.

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Clear Brand Messaging
Strategic Marketing Services
Fractional CMO Partnership

Strategy First.

Words Second.

We start with your business and your audience. Then we clarify your message and positioning so the right clients understand your value immediately.

Rocket Circle

We're on a mission to end confusing marketing that wastes time, money, and momentum.

You deliver brilliant work.

Your words just haven't caught up yet.

You should be able to explain your business as clearly as you deliver it.

Doing great work is not the same as explaining it clearly.

Most established service businesses are too close to their own expertise to position it objectively. The result is scattered messaging, inconsistent marketing, and clients who do not fully understand your value.

You work directly with a certified brand strategist and experienced copywriter who served as a StoryBrand Certified Guide for four years and has been helping service businesses around the world refine their positioning and messaging since 2016.

We start by understanding your business and the audience you serve. Then we clarify your message and align your marketing so the right clients recognize your value immediately.

You gain a focused strategy, clear messaging, and marketing direction tied to real business goals.

Meet Our Team

Strategic Marketing Services

Our work begins with strategy and positioning. Then we build marketing that reinforces it at every touchpoint.

Foundational Brand Messaging Icon

Foundational Strategy & Messaging

Clarify who you serve, how you are positioned, and the message that drives your growth.

You walk away with a defined Ideal Client Profile, clear positioning, and ready-to-use messaging that reflects your expertise and attracts the right clients across your website, content, and sales conversations.

Marketing Build Out

Marketing Build Out

Turn your strategy into aligned marketing that generates demand.

With your foundation in place, we develop the marketing assets your business needs most, including website messaging and brand visuals, email nurture sequences, and sales materials. Every touchpoint reinforces the same focused message and supports your growth goals.

Fractional CMO Partnership

Fractional CMO Partnership

Senior marketing leadership to align strategy, message, and execution.

You gain a strategic partner who sets priorities, guides decision-making, and ensures your marketing supports revenue and growth goals. Instead of reacting to tactics, you move forward with clarity and consistent direction.

See Our Services

Marketing Should Feel Structured, Not Scattered.

Know what to say.
Where it fits.
And what moves the business forward.

What Our Client's Say

What Our Clients Say

Don't walk, run to work with Darla!

Darla introduced me to the StoryBrand process, and a lightbulb went on in my head! With her guidance, I have a new logo, clear, concise messaging, and a marketing and sales funnel that resonates with ambitious entrepreneurs while reflecting my values and voice.

I’m now excited about my marketing.

~ C. Frankenstein: OBM & Founder of Healthy Business Manager

Clear, Focused Messaging That Attracts the Right Clients

“My marketing lacked focus and a consistent message. I was scattered and unsure how to use technology to my advantage. Darla helped me narrow my audience, simplify my messaging, and deploy it consistently. Now I have clarity and confidence in how I present my executive coaching.”

~ M. O'Neil: Executive Coach

I wish I had met Darla five years ago!! It would have saved me lots of money and frustration.

 I was frustrated and embarrassed by my website design and copy. Kirchner Marketing updated my brand and then developed a clear site with a defined message. Thanks to them, my website is better than I expected.

The process is so much clearer, and my reorders have doubled!! I highly recommend working with Darla and her team.

~ Karen Anne Jacks: Founder of Della Ricca

Hire Kirchner Marketing. They have the experience, the knowledge that sets them apart

They will guide you to build your business to attract and engage the right people. Starting with clear messaging that includes your vision, personality, and voice so the people you serve understand how you can help them.

It will take your business to the next level. Darla and her team listen and teach, offering consistent value throughout the process.

~Kevin Geraci: Founder of Flipping Cincy

I highly recommend Kirchner Marketing to any business owner whether new or established

Work with Darla. In this world of information bombardment, it’s never been more important to be unique.

~ Kathy Vaske: Vaske Marketing

How We Work Together

1. Book a Strategy Call

Share your goals and what isn’t working. We identify the biggest clarity gap and define your next best step.

2. Define Your Message

Define who you serve, what you help them achieve, and why they choose you. Leave with clear language you can use everywhere.

3. Build and Launch

Put your strategy into action across your website, content, and campaigns. Move forward with focus and steady momentum.

Darla Kirchner and Client

Stop Guessing.

Start Moving Forward with Clarity.

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