Marketing

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Kirchner Marketing

Marketing & Brand Strategy for Established Service Business Owners

Define your positioning so the right clients immediately recognize your value

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Clear Brand Messaging
Strategic Marketing Services
Fractional CMO Partnership

Strategy First.

Words Second.

We start with your business and the audience you serve. Once your positioning is clear, your messaging and marketing fall into place.

Rocket Circle

We're on a mission to end confusing marketing that wastes time, money, and momentum.

You deliver brilliant work.

But doing great work is not the same as explaining it clearly.

The Curse of Knowledge Is Costing You Growth

Most established service business owners are too close to their own expertise to see it objectively. What feels obvious to you is not obvious to your clients.

You understand your work deeply. Your clients do not. That gap creates unclear positioning, scattered messaging, and marketing that fails to convert attention into inquiries.

When positioning is unclear, growth slows. You second-guess your website. Your content lacks focus. Referrals become inconsistent, and nothing predictable takes their place.

This is not a marketing talent problem. It is a clarity problem.

We bring an outside perspective. We define your strategy and positioning first. Then we align your messaging and marketing so everything works together.

You gain clear direction, confident language, and marketing tied to real business goals.

You work directly with a certified brand strategist and experienced copywriter. A former StoryBrand Certified Guide for four years. Helping service businesses refine positioning and marketing strategy since 2016.

Meet Our Team

Strategic Marketing Services

Strategy defines direction. Execution follows.

Every engagement begins with Positioning & Messaging. Once your foundation is clear, we build the right level of marketing support around it.

Foundational Brand Messaging Icon

Positioning & Messaging

The starting point for every engagement.

We define who you serve, how you are positioned, and why clients choose you.

You walk away with a clear Ideal Client Profile, refined positioning, and ready-to-use messaging you can apply across your website, content, and sales conversations.

Marketing Build Out

Marketing Build Out

Turn your strategy into focused marketing that generates demand.

With your foundation in place, we develop the assets your business needs most. Website messaging and structure. Brand visuals. Email nurture sequences. Sales materials. Every touchpoint reinforces the same message and supports growth.

Fractional CMO Partnership

Fractional CMO Partnership

Ongoing strategic leadership for businesses ready to scale.

You gain a senior marketing partner who sets priorities, guides decision-making, and ensures your marketing supports revenue goals. Instead of reacting to tactics, you move forward with structure and consistency.

See Our Services

Marketing Should Feel Structured, Not Scattered.

Know what to say.
Know where it belongs.
Know what drives growth.

What Our Client's Say

What Our Clients Say

Don't walk, run to work with Darla!

Darla introduced me to the StoryBrand process, and a lightbulb went on in my head! With her guidance, I have a new logo, clear, concise messaging, and a marketing and sales funnel that resonates with ambitious entrepreneurs while reflecting my values and voice.

I’m now excited about my marketing.

~ C. Frankenstein: OBM & Founder of Healthy Business Manager

Clear, Focused Messaging That Attracts the Right Clients

“My marketing lacked focus and a consistent message. I was scattered and unsure how to use technology to my advantage. Darla helped me narrow my audience, simplify my messaging, and deploy it consistently. Now I have clarity and confidence in how I present my executive coaching.”

~ M. O'Neil: Executive Coach

I wish I had met Darla five years ago!! It would have saved me lots of money and frustration.

 I was frustrated and embarrassed by my website design and copy. Kirchner Marketing updated my brand and then developed a clear site with a defined message. Thanks to them, my website is better than I expected.

The process is so much clearer, and my reorders have doubled!! I highly recommend working with Darla and her team.

~ Karen Anne Jacks: Founder of Della Ricca

Hire Kirchner Marketing. They have the experience, the knowledge that sets them apart

They will guide you to build your business to attract and engage the right people. Starting with clear messaging that includes your vision, personality, and voice so the people you serve understand how you can help them.

It will take your business to the next level. Darla and her team listen and teach, offering consistent value throughout the process.

~Kevin Geraci: Founder of Flipping Cincy

I highly recommend Kirchner Marketing to any business owner whether new or established

Work with Darla. In this world of information bombardment, it’s never been more important to be unique.

~ Kathy Vaske: Vaske Marketing

Your Path Forward

1. Book a Strategy Call

Share your goals and what isn’t working. We identify the biggest clarity gap and define your next best step.

2. Define Your Positioning

We define who you serve, the problem you solve, and why clients choose you. You leave with clear direction and language you can use everywhere.

3. Build and Align

We put your strategy into action across your website, content, and campaigns. You move forward with focus, structure, and steady growth.

Darla Kirchner and Client

Stop Guessing.

Start Moving Forward with Clarity.

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