Marketing

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Kirchner Marketing

Brand and Marketing Strategy for Service Businesses Ready to Grow

We help established service professionals turn clear positioning and focused messaging into measurable growth.

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Clear Brand Messaging
Strategic Marketing Services
Fractional CMO Partnership

Strategy First.

Words Second.

Built for established service businesses in growth mode.

We start with your business and the audience you serve. Once your positioning is clear, your messaging and marketing fall into place.

Rocket Circle

We're on a mission to end confusing marketing that wastes time, money, and momentum, so your business moves forward with measurable growth.

You deliver brilliant work.

But doing great work is not the same as explaining it clearly.

When your message is unclear, growth becomes inconsistent. Prospects hesitate. Referrals slow. Opportunities stall.

Clear messaging removes friction. It turns expertise into demand.

The Curse of Knowledge Is Costing You Growth

Most established service business owners are too close to their own expertise to see it objectively. What feels obvious to you is not obvious to your clients.

You understand your work deeply. Your clients do not. That gap creates unclear positioning, scattered messaging, and marketing that fails to convert attention into qualified inquiries.

When positioning is unclear, growth becomes unpredictable and inconsistent. You second-guess your website. Your content loses focus. Referrals become inconsistent, and nothing reliable replaces them.

This is not a marketing talent problem. It is a clarity problem.

We bring an outside perspective. We define your positioning and strategy first. Then we align your messaging and marketing so everything works together.

You gain clear direction, confident language, and marketing tied to real business goals.

Work directly with a certified brand strategist and experienced copywriter. Former StoryBrand Certified Guide for four years. Helping service businesses refine positioning and marketing strategy since 2016.

Meet Our Team

Strategic Marketing Services

Strategy defines direction. Execution and Growth follows.

We often begin with Positioning and Messaging because clarity drives sustainable growth.
Then we align your marketing efforts around that strategy so every action moves your business forward.

Foundational Brand Messaging Icon

Strategic Positioning & Messaging

The foundation for sustainable growth.

We define who you serve, how you are positioned, and why clients choose you.

You leave with a clear Ideal Client Profile, refined positioning, and ready-to-use messaging that strengthens your website, content, and sales conversations. Clarity becomes the engine behind consistent demand.

Marketing Build Out

Marketing Build Out

Turn your strategy into focused marketing that generates demand.

With your foundation in place, we develop the assets your business needs most. Website messaging and structure. Brand visuals. Email nurture sequences. Sales materials. Every touchpoint reinforces the same message and supports growth goals.

Fractional CMO Partnership

Fractional CMO Partnership

Strategic leadership for service businesses in growth mode.

You gain a senior marketing partner who sets priorities, guides decision-making, and ensures your marketing supports revenue goals. Instead of reacting to tactics, you move forward with structure, accountability, and sustainable growth.

See Our Services

Marketing Should Feel Structured,

Not Scattered.

Growth stalls when positioning is unclear.
Momentum fades when messaging lacks focus.

Clear direction changes that.

When your strategy and messaging align, your business gains consistent momentum and growth.

  • Know what to say.
  • Where it fits.
  • And what moves the business forward.

Clarity is not a branding exercise.
It is the foundation for sustainable growth.

What Our Client's Say

What Our Clients Say

Don't walk, run to work with Darla!

Darla introduced me to the StoryBrand process, and a lightbulb went on in my head! With her guidance, I have a new logo, clear, concise messaging, and a marketing and sales funnel that resonates with ambitious entrepreneurs while reflecting my values and voice.

I’m now excited about my marketing.

~ C. Frankenstein: OBM & Founder of Healthy Business Manager

Clear, Focused Messaging That Attracts the Right Clients

“My marketing lacked focus and a consistent message. I was scattered and unsure how to use technology to my advantage. Darla helped me narrow my audience, simplify my messaging, and deploy it consistently. Now I have clarity and confidence in how I present my executive coaching.”

~ M. O'Neil: Executive Coach

I wish I had met Darla five years ago!! It would have saved me lots of money and frustration.

 I was frustrated and embarrassed by my website design and copy. Kirchner Marketing updated my brand and then developed a clear site with a defined message. Thanks to them, my website is better than I expected.

The process is so much clearer, and my reorders have doubled!! I highly recommend working with Darla and her team.

~ Karen Anne Jacks: Founder of Della Ricca

Hire Kirchner Marketing. They have the experience, the knowledge that sets them apart

They will guide you to build your business to attract and engage the right people. Starting with clear messaging that includes your vision, personality, and voice so the people you serve understand how you can help them.

It will take your business to the next level. Darla and her team listen and teach, offering consistent value throughout the process.

~Kevin Geraci: Founder of Flipping Cincy

I highly recommend Kirchner Marketing to any business owner whether new or established

Work with Darla. In this world of information bombardment, it’s never been more important to be unique.

~ Kathy Vaske: Vaske Marketing

Your Path Forward

1. Book a Strategy Call

Share your goals and what isn’t working. We identify the clarity gap and outline the right strategic next step.

2. Define Your Positioning

We define who you serve, the problem you solve, and why clients choose you. You leave with clear direction and language you can use across your website, content, and sales conversations.

3. Build and Align

We put your strategy into action across your website, content, and campaigns. You move forward with focus, structure, and marketing to support sustainable growth.

Darla Kirchner and Client

Stop Guessing.

Start Moving Forward with Clear Strategy.

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