Marketing

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Kirchner Marketing

Brand and Marketing Strategy for Service Businesses Ready to Grow

So the right clients find you, trust you, and hire you.

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Clear Brand Messaging
Strategic Marketing Services
Fractional CMO Partnership

Strategy First.

Words Second.

Built for established service businesses in growth mode.

We start with your business and the audience you serve. Once your positioning is clear, your messaging and marketing fall into place.

You deliver brilliant work.

But doing great work is not the same as explaining it clearly.

When your message is unclear, growth becomes inconsistent. Prospects hesitate. Referrals slow. Opportunities stall.

Clear messaging removes friction. It turns expertise into demand.

The Curse of Knowledge Is Costing You Growth

You know your work deeply. Your clients don't. That gap is why your messaging feels unclear, your marketing underperforms, and growth stays unpredictable.

This isn't a talent problem. It's a clarity problem.

We bring the outside perspective you can't give yourself — defining your positioning and strategy first, then aligning your messaging so everything works together.

The result: clear direction, confident language, and marketing built around real business goals.

Certified brand strategist and experienced copywriter. StoryBrand-trained. Helping service businesses clarify their positioning since 2016.

Meet Our Team

Strategic Marketing Services

Strategy defines direction. Execution and growth follow.

We often begin with Positioning and Messaging because clarity drives sustainable growth.
Then we align your marketing efforts around that strategy so every action moves your business forward.

Foundational Brand Messaging Icon

Strategic Positioning & Messaging

The foundation for sustainable growth.

We define who you serve, how you are positioned, and why clients choose you.

You leave with a clear Ideal Client Profile, refined positioning, and ready-to-use messaging that strengthens your website, content, and sales conversations. Clarity becomes the engine behind consistent demand.

Marketing Build Out

Marketing Build Out

Turn your strategy into focused marketing that generates demand.

With your foundation in place, we develop the assets your business needs most. Website messaging and structure. Brand visuals. Email nurture sequences. Sales materials. Every touchpoint reinforces the same message and supports growth goals.

Fractional CMO Partnership

Fractional CMO Partnership

Strategic leadership for service businesses in growth mode.

You gain a senior marketing partner who sets priorities, guides decision-making, and ensures your marketing supports revenue goals. Instead of reacting to tactics, you move forward with structure, accountability, and sustainable growth.

See Our Services

Tired of Marketing That Feels Scattered?

When positioning is unclear and messaging lacks focus, growth stalls.

Clear strategy changes that. When everything aligns, you know what to say, where to say it, and what moves your business forward.

Clarity is not a branding exercise. It is the foundation for sustainable growth.

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What Our Client's Say

What Our Clients Say

Finally, Messaging That Makes Sense

"If you're challenged by your messaging and having a hard time clearly communicating what you do, you need to work with Darla. After she helped me lay out a strategy, I felt more relaxed, defined, and confident about what to say. She helped me bring all the messaging pieces together. Teamwork equals success — and having Darla on your team is a huge win." - E. Troxell

Clarity That Made Marketing Easy

"Darla helped me define a clear message to reach the right clients and where to focus in my business. She gave me the clarity and confidence I needed to define my brand message — making it much easier to market my interior design business." - N. Strange

From Scattered to Focused and Confident

"My marketing lacked focus and a consistent message. Darla helped me narrow my audience, simplify my messaging, and deploy it consistently. Now I have clarity and confidence in how I present my executive coaching." - M. O'Neil

20% Business Growth Through Clearer Messaging

"Darla is very skilled in the StoryBrand process, helping me hone my messages to be clear and concise. My business has grown 20% since working with her." - E. Bourgeois

Brand Consistency That Moved the Bottom Line

"Working with Darla helped me really uplevel my brand. Since rebranding, I've seen exponential growth in my business. Brand consistency has made a real difference to my bottom line." - A. Archield

A Subtle Shift in Language. Dramatic Results.

"By shifting my language, I'm able to create compelling communications that connect with my ideal customers. It has cultivated a shift in the way I do business. My referrals have skyrocketed — and I was able to close a new high-ticket client in 30 minutes." - A. Millare

The Best Business Decision I Ever Made

"Working with Darla was the single most important decision I made when I began building my business. She just 'got me.' My clients book consultations simply because of my website's effectiveness — and they tell me other sites just didn't speak to their needs the way mine did." - L. Alecci

More Confident. Better Conversations. More Clients.

"Before working with Darla, I was struggling to get my brand story right. After our first session, I understood the importance of my customer's pain points and the benefits I offered. Our work together solidified my offerings and made me more confident when speaking to prospects." - J. Holbus

Your Path Forward

1. Book a Strategy Call

Share your goals and what isn’t working. We identify the clarity gap and outline the right strategic next step.

2. Define Your Positioning

We define who you serve, the problem you solve, and why clients choose you. You leave with clear direction and language you can use across your website, content, and sales conversations.

3. Build and Align

We put your strategy into action across your website, content, and campaigns. You move forward with focus, structure, and marketing to support sustainable growth.

Darla Kirchner and Client

Stop Guessing.

Start Moving Forward with Clear Strategy.

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