Brand Archetypes: Discover Which of the 12 is Yours and Why it Matters

Have you ever heard of a brand archetype or wondered why it matters for your business?  Gary Vaynerchuk says, “The brands that connect with clients in a real way will win.” He’s right. Now more than ever, you need to differentiate yourself from your competition, so your target audience sees and feels you are for…

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The Whole Woman Project Case Study

The Whole Woman Project Butler Health Department in Butler County, Ohio

Meet Butler County Ohio Health District   The Butler County General Health District in Ohio has a mission to prevent disease and injury, promote health and wellness, protect the environment, and achieve health equity. Their Preconception Health Advisory Team received a grant to offer resources and support for women in Butler County, Ohio. Partnering with community…

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Secret Guide To Understand Why Your Marketing Should Matter

Secret Guide To Understand Why Your Marketing Should Matter You Are The Head Marketer of Your Business “We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Tom Peters wrote this in his self-published book in 2005…

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6 Secrets Of A Powerful Marketing And Sale Funnel

6 Secrets Of A Powerful Marketing And Sale Funnel “You have to tell a story before you can sell a story.” – Beth Comstock It may sound hard to believe though there are secrets to building powerful marketing and sales funnels. Business is challenging in any economy. Add in a global pandemic, and you have only…

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How to Attract the Right Customers

Many small business owners want to know how to attract the right customers. Buyers are savvy and want more from brands. The fact is, as a small business owner you have to keep up or get left behind.

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How to Stay Motivated In Your Life And Business

How are you staying motivated in your life and business? Life is like a rollercoaster, with lots of ups and downs. The truth is, it’s not always easy to stay motivated when you run your own business. Both life and running a business can be challenging and messy. One of my oldest friends has told…

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