Transformational Brand: An ADHD Coach Success Story
Meet Alberta: A Dedicated and Certified ADHD Coach
In this success study, you'll meet Alberta. She has been working as an ADHD coach for more than four years and has helped many people improve their ADHD management. But as her business grew, she faced a new problem: updating her marketing plan and online presence to match her expanding practice.
Alberta recognized, "My most significant challenge lies in updating my website to reflect the growth and expansion of my work since I began my practice. I also wanted a business name and logo to resonate more effectively with my clientele."
The Challenge: Enhancing Visibility and Relevance
You can feel Alberta's enthusiasm for her job as an ADHD coach. But she wanted new ideas on how to market and promote her business. Specifically, she wanted to reach a wider range of clients who would benefit from her services.
Alberta's main goal was to update her brand and website to reflect her current practice, which focuses on adults who think or have ADHD and find ways to attract more of them to her business.
The Solution: Comprehensive Rebranding and Messaging
To address Alberta's needs, we started by spending an entire day understanding her business's unique aspects and identifying her ideal customers. Inspired by her mission, we crafted a new name and brand logo that encapsulates her services' essence, accompanied by a clear tagline that immediately informs people about her work.
Collaborating closely with Alberta, we clarified her messaging to resonate with her ideal customers. We produced a comprehensive brand messaging guide to ensure consistency across all her marketing efforts. This was then followed by devising a strategic plan to amplify her message.
Our team then built a brand new website, ensuring it tells Alberta's story and clearly communicates how she helps her clients. Simultaneously, we updated her LinkedIn profile to broaden her reach and connect with more women seeking assistance with ADHD.
What We Created
To ensure a comprehensive transformation, we provided:
- A VIP Day Experience for intensive brand discovery
- Brand Personality Development to align with her ideal customers
- Brand Naming and Identity Creation that resonates with her services
- Crafting of a Clear and Concise Tagline
- Development of Brand Messaging and Identification of Ideal Client
- Creation of a Brand Messaging Guide for consistent marketing
- Design of a Marketing Strategy tailored to her goals
- Website Copy, Design, and Development that tells her story
- Social Media Updates and Content to expand her online presence
Client's Kind Words
"Working with Darla came at just the right time. My business was growing, and I needed to fine-tune the type of clients I wanted to attract. A respected colleague referred me to Darla, and she gave me the boost I needed to refine my purpose and, more practically, update my website and logo.
Darla has a tremendous ability to keep the momentum going. She helped me push through moments when I felt stuck and guided me to gain much-needed clarity. Her support made me do the hard work I never thought I could do alone—defining and clarifying why I do what I do.
Now, my business is not only clearer in its purpose but also improving and growing. I highly recommend Darla to anyone looking for a strategic, results-driven partner."
Final Words
Helping Alberta develop a new brand was extremely rewarding. We worked together, and now Alberta feels more confident and has all she needs to grow her business and help more people.
Working with Alberta again showed us that we love supporting businesses and organizations that are passionate about their work. We can't wait to see her business grow and positively impact more women's and client's lives.
About Marketing
Good marketing needs a solid game plan. Often, it takes someone outside to spot what you are missing. Business owners are great at what they do but don't have time to stay on top of marketing to help their businesses grow. It's stressful and time-consuming.
But marketing doesn't have to be a struggle. We can help. Book a call. Let's meet on Zoom for 30 minutes to discuss your marketing challenges and how we can help you achieve your goals.
