Clientflow Engine Brand Foundation
Build Your Brand Foundation to Make Leads and Sales Easier.
ClientFlow Engine is an 8-week 1:1 program that turns your expertise into clear messaging and sales talk tracks, so you book more calls with the right clients.
When Your Brand Foundation Is Missing,
Everything Feels Harder
You do important work. But your marketing still feels harder than it should.
What's usually happening
- Your website, emails, and social posts do not line up
- Sales calls take too long to get to the point
- Prospects show interest, then stall
What is usually missing
- Clear and consistent messaging
- Proof points and talk tracks that support your pricing
- A Marketing Plan for lead flow
What ClientFlow Engine does for you
It gives you one clear message, then applies it where buyers look first.
You built trust and results. Now you need a system that makes growth predictable.
We turn your offers and results into buyer language you repeat across your website, LinkedIn, email, and sales calls.
You get:
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Clear positioning for marketing and sales
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Aligned website messaging
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A LinkedIn profile update that reads like a landing page
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Sales call talk tracks and proof points
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A marketing plan built from your new brand story and messaging
How we build your brand foundation
Three parts. One clear path.
Find what is unclear
- We review your offers, website, socials, and lead sources
- You get a short priorities summary
Get your message clear
- We define your best-fit buyers
- Write your positioning statement
- We build your brand story and proof points
- We create sales talk tracks you can use right away
Put the message to work
- We write your LinkedIn copy
- We deliver a message map for content, email, and sales use
- We recommend lead magnets
- Write a sales letter
Investment begins at $5000
We believe clear pricing builds trust
What's included in ClientFlow Engine
You leave with a complete messaging foundation that you use across your marketing and sales. You stop guessing what to say. You start repeating the same clear story everywhere.
Included in the 8-week program
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Kickoff call and guided weekly workflow
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Four 60-minute working sessions to make decisions and finalize messaging
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Business and Marketing Assessment plus Brand Archetype Assessment
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Offer review, lead source mapping, and audits of your website, email list, and social media
Core deliverables you receive
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Ideal client profile with decision-makers, buyer language, and buying triggers
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Positioning statement you use across your website, LinkedIn, and sales calls
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Differentiators, proof points, and objection responses
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Brand Story message and talk tracks for website, email, and sales conversations
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Message Guide with voice rules, key phrases, headlines, value statements, proof, and objections
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Messaging guide for faster content and campaign creation
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Lead magnet recommendations and a sales letter aligned to your new message
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Updated LinkedIn profile copy plus a new banner and profile image
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Scorecard (Excel) to track message clarity and performance
- Marketing Action plan with a checklist
An 8-week program is for experienced companies that want to fix the foundation before spending more time and money on marketing.
Investment begins at $5000
We believe clear pricing builds trust
What changes after 8 weeks
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You explain what you do in one clear sentence
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Your website, LinkedIn, and sales calls use the same words
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You stop rewriting and second-guessing
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You publish faster because you follow a message map
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You have a clear roadmap for what to do next
What Clients Say
"Work with Darla and her team. In this world of information bombardment, it’s never been more important to be unique."
~ Kathy Vaske: Vaske Marketing
“We now have marketing language that clearly conveys what we do and how it makes our clients’ lives easier.”
~Nick Eidem, Marketing Director
“Don't walk; run to work with them! With their team, I have a new logo, clear, concise messaging, and a marketing and sales funnel that resonates."
~C. Frankenstein: OBM & Founder
“Start with clear messaging so the people you serve understand how you can help them. It will take your business to the next level.”
~K. Geraci, Founder
“Her advice gave me a solution to my overwhelm with messaging and marketing, leaving me clearer and focused with action steps to follow.”
~Kate Coleman
I wanted to attract new clients, but my marketing needed direction and a consistent message. Darla helped me simplify my messaging for a more targeted audience, and I now have a consistent message, email, and social content, as well as a new website."
~Mark O'Neil Executive Coach
FAQ's
![image003[57299]](https://kirchnermarketing.com/wp-content/uploads/2026/01/image00357299.png "image003[57299]")
Build the foundation your marketing has been missing.
ClientFlow Engine is an 8-week 1:1 program that turns your expertise into clear messaging and sales talk tracks, so you book more calls with the right clients.