Secret Guide To Understand Why Your Marketing Should Matter

Secret Guide To Understand Why Your Marketing Should Matter You Are The Head Marketer of Your Business “We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Tom Peters wrote this in his self-published book in 2005…

The Story of YOU Is So Important To Share

The core building block of Branding is YOU, your purpose, vision and mission. If you don’t know this intimately, then your business foundation is flawed. As an entrepreneur and small biz owner, I have had successful businesses. However I didn’t always focus first on MY purpose and define my why, mission and have a clear…

10 Reasons Why It Might Be time To Rebrand

Hopefully, you know your brand is much more than your logo, colors and having a catchy tagline. Your brand is the essence of you. Maybe you purchased a new biz and want to put your personal seal on it? Or say your biz isn’t growing as fast as you want? Is your ideal customers hearing or understanding…

Brand Yourself Series Part 3: 10 Brand Mistakes to Stop Making Today

Branding, it’a hot topic though can seem vague or difficult to define. In Part 2 of the Brand Series, I am talking about 10 brand mistakes to stop making today. Your Branding is not just your logo, colors and tagline. If you are doing it correctly, bravo! Though if you are not sure, I…

Vera Bradley Pattern or Kate Spade?

Which are you, a Vera Bradley pattern person or a Kate Spade charmer? I believe I’m somewhere in the middle of the two. I am traveling this week on business, though had a long layover in Chicago. After I finished work, I was able to squeeze some shopping and site seeing!

Are you Connecting with Your Target Audience?

How do you connect with your target audience? Are you online, events or retail? Do you send out email news and updates. What about networking? All are great, my point is are you communicating authentically?