How to NOT Feel Like A Pushy Sales Person

Most people don't want to feel like they're pushing their business on others. Many customers will say "no thanks" if they suspect they are being sold to. Let's talk about how to NOT behave like a pushy salesperson.


Strategies to help you better market and sell without being pushy.

Facts to keep in mind:

  • If you are in business, you are in marketing and sales.

  • If you are married or have kids, you are marketing and selling.

  • If you are working for someone else, you are marketing and selling.

How do you know?

  1. Remember the times you negotiated with your kids to eat their veggies?  That's marketing and sales. 
  2. When you shared your dreams of taking a special trip to Europe with your husband (like I did), you are marketing and selling.  
  3. Asking for a much overdue raise? Yep... you're marketing and selling your value.  

Sales strategies to help you market your brand better.

Bearing this in mind, how do you market without coming off like a salesperson? How do you market subtly?

The answer is...when you are sharing your personal story!

Sharing your personal story is simultaneously one of the most underutilized and prevalent strategies in business. I see it all the time! Big corporations are paying BIG money to marketing agencies to help them seem more relatable.

[Tweet "Personal stories are the most powerful tool we have to erase fear, give hope and unite people. Shane Crone"]

Here's how small business can shine!

1. Clarify your message.

Hands down, this is the most important element of a marketing and sales funnel. An unclear marketing and sales message will confuse and loose opportunities. After becoming a Storybrand Certified Guide, I realized HOW important this process is.

2. Understand your ideal clients.

If you don't know who your ideal client is, what they want/need, or you lack the right words to share, consumers will not listen. Your brand message is the foundation of your marketing and sales efforts.  Get it right and your business will grow.

3.  Show you care.

The best way to connect with anyone is to show you care. People can sense a lack of sincerity if you don't genuinely care about them and their needs. The best way to show you care is though empathy. Tell them how you can relate to their challenges or problems.



[Tweet "Your personal story has a purpose, to create a connection. Darla Kirchner"]

4. Call them to action.

Now that they believe you genuinely care, will they want to know how to work with you? This is where many businesses fall short: they don't share how they can help. This is otherwise known as not calling people to action or asking for the order.

When you genuinely believe you have the service, product or program to help your target audience, will they feel they can trust you? That's up to you.

5. Connect by building a relationship, not pushing a sale.

Ok, now your audience clearly understands how you can help them and they feel you relate to them...but will they believe you aren't just pushing them into buying? If you've followed every step up 'til now, they should understand you are there to help them and NOT sell to them.

Here's to sharing and selling using story!