Email List Building: Part 1 Marketing Benefits

I began my first email marketing campaign 20 years ago when I started selling my art at local art shows.  I created an artistic book for potential customers to sign up for news and updates and I proudly put it on display for people to give me their names and emails.  Honestly back then, I wasn’t sure how to use it to benefit my business.

I did know that having an Email list was SO VERY important.

Over the years even with the evolution and growth of social media platforms, I still see email marketing every entrepreneur and small biz owner.  In fact, I would say it’s the one most important way to communicate with your audience.  Let’s face it, most of us are

Let’s face it, most of us are solo entrepreneurs with very little time and juggling many roles.  Spending time developing your email list is smart and a logical choice to spread the word about your work, products and building your brand awareness.

Email marketing is affordable, quick, direct and most importantly MEASURABLE!

In our fast-paced world, we are used to instant feedback and want fast results. Email is a great way to get your information out there quickly and directly and more importantly… To those interested in hearing from you!

Email Facts

  • 91% of  consumers report checking their email at least once a day.
  • According to eMarketer, there will be around 236.8 million US email users by 2017.
  • The purpose of email marketing programs according to UK brand marketers? 78% said retention.
  • For every $1 spent, $44.25 is the average return on email marketing investment.
  • 64% of decision-makers read their email via mobile devices. (TopRankBlog)
  • 56% of businesses say they plan to increase their use of email marketing in 2013.

Email Benefits

  • Establish a relationship as a trusted expert in your field
  • Increase Sale opportunities
  • Gain valuable feedback from your audience and clients
  • Opportunity for repeat sales
  • Drive traffic to your website with relevant content
  • Keeps your brand fresh and positive in the minds of your audience


I am excited to focus on an Email Marketing series.  I know the value of building your email list and want to share marketing tools and strategies for your Email Marketing!

I hope I have peeked your interest in the benefits of Email Marketing!  I am excited to dive deeper into using email marketing and list building in the upcoming post!  Email list building and marketing is integral to my business:)

[Tweet “There is no formula for the perfect email-authentic and honest messaging works”. -unknown”]

Happy marketing,

Darla Kirchner Brand, Visual Storyteller, Speaker


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