Kirchner Marketing Blogs

Good Marketing Strategies Changes Everything

Blog articles about brand storytelling, digital marketing and strategy to help your business grow.

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Vera Bradley Pattern or Kate Spade?

By Darla Kirchner | July 8, 2014

Which are you, a Vera Bradley pattern person or a Kate Spade charmer?  I believe I’m somewhere in the middle of the two.  I am traveling this week on business, though had a long layover in Chicago.  After I finished work, I was able to squeeze some shopping and site seeing! 

How NOT to Talk to Clients

By Darla Kirchner | June 2, 2014

Learning how not to talk to clients is as important as learning how to talk to them.  Since this series is about communication, I have a great conversation I had recently with a want a dear friend.  

Are you Connecting with Your Target Audience?

By Darla Kirchner | May 27, 2014

How do you connect with your target audience? Are you online, events or retail? Do you send out email news and updates.  What about networking? All are great, my point is are you communicating authentically?

10 Awesome Motivation Tips

By Darla Kirchner | May 12, 2014

I was inspired to create 10 awesome motivational tips to help you not feel so overwhelmed.  These are to motivate you to stay focused and get clear on what you want for your biz and life.

Email List Building Part 3: Basics + Expert Advice

By Darla Kirchner | April 7, 2014

When I began 20 years ago, I made plenty of mistakes.  But I knew in order to bring brand awareness and share my offerings growing my email list should be a priority.  

Email List Building Part 2: The School of Hard Knocks

By Darla Kirchner | April 1, 2014

I have a love/hate relationship with emails. I hate getting spammed and get frustrated with the spam that still find ways to intrude into my inbox.  It’s really frustrating when I can’t find the unsubscribe button that is usually hidden in the tiniest font at the bottom or their advertisement.  

Email List Building: Part 1 Marketing Benefits

By Darla Kirchner | March 25, 2014

I began my first email marketing campaign 20 years ago when I started selling my art at local art shows.  I created an artistic book for potential customers to sign up for news and updates and I proudly put it on display for people to give me their names and emails.  Honestly back then, I…

Blogging for Beginners: Part 2

By Darla Kirchner | January 27, 2014

Blogging for beginners can seem overwhelming.  Trust me I know.  When I started blogging years ago I really didn’t know what I was doing.  I have learned a great deal since those days, and I continually learn.  In this Part 2 about Blogging for Beginners, I’m sharing some of my tips as well as some…

Blogging Tips for Beginners: Part 1

By Darla Kirchner | January 21, 2014

Last May I started blogging again and since then I have learned a great deal and want to share some blogging tips for beginners. I started blogging back in 2010.

Still Missing My Dad…

By Darla Kirchner | September 23, 2013

I would be sharing biz strategies today. I should be teaching tips + tools on how to grow your biz. I know… But my mind’s somewhere else today.